Apprenticeship Standard

Level 3 Digital Marketer

Digital Marketing is an in-demand skill for many organisations. This energising and interesting Apprenticeship will launch your career into this dynamic area of work.

You will learn how to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement and retention. To do this you will get to grips with marketing theory and and learn to use a variety of technologies to reach your customers.

To succeed you will need to develop your analytical and problem solving skills and learn to work with a wide range of people. This apprenticeship is sure to give you some exciting career opportunities.

Typical job roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Social Media Executive, SEO Executive

Level

Advanced

Apprenticeship Duration

16 Months

Training method

Blended classroom & online

Casestudy overlay
What to expect from Skills Training UK
  • Course content customized for your organisation and its goals.
  • Support from a dedicated trainer who will support with learning, skill competency and developing evidence for assessment.
  • Individual support and mentoring to make every apprenticeship a success.
  • Access to our virtual learning environment with virtual classes, on-demand videos and tasks to reinforce learning.
What does an employer need to do?
  • Provide the learner with the opportunity to take part in work and projects which to produce a substantial portfolio of evidence required for Apprenticeship assessment and completion.
  • Take part in progress reviews at regular intervals.
  • Have some involvement in the project(s) being undertaken.
  • Allow the apprentice an agreed amount of classroom time.

Knowledge

  • Coding principles
  • Basic marketing principles
  • Customer lifecycle
  • Customer relationship marketing
  • Digital marketing campaigns
  • Digital and Social Media Strategies
  • Search marketing & SEO
  • E-mail marketing
  • Web analytics and metrics
  • Digital and social media platforms
  • Business environment and issues
  • Digital etiquette
  • Platform integration
  • Digital security

Skills

  • Logical and creative thinking skills
  • Analytical and problem-solving skills
  • Can use own initiative
  • Can communicate effectively

Behaviours

  • Can work independently and to take responsibility
  • A thorough and organised approach
  • Can work with a range of internal and external people
  • Maintains productive, professional and secure working environment

Eligibility criteria

Learner must hold Level 2 qualifications, which could include: Grade A-C GCSE’s, a level 2 apprenticeship or other relevant qualifications. Must have a minimum of 12 months’ experience with the role or similar. Maths and English qualifications must be held; minimum accepted levels include: Grade D GCSE or Level 1 Functional Skills.

Qualifications and professional recognition

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

End Point Assessment

This assessment is made up of a portfolio of evidence from real work projects, an employer reference and a learner interview. Successful apprentices will be awarded a pass, merit or distinction.

Level 3 Digital Marketer

Whilst we have established long-lasting relationships with trade and consumer clients, we recognised that to grow we had to invest in the digital side of our business. Skills Training UK supported us to access funding, along with identifying high quality candidates for recruitment and delivering excellent training.

Mark Younger, Sales Director, Jackdaw Tools

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