BTEC Level 2

Marketing

This qualification will introduce you to the adult social care environment and enable you to develop the skills and techniques essential to a successful career.

Learn about: how to communicate with people; support the safeguarding of vulnerable people; how person-centred care leads to good practice; duty-of-care; key legislation and handling sensitive information.

As well as this sector-focused knowledge you’ll develop transferable skills and learn how to manage your own personal growth.

Level

2

Learning

Online

Casestudy overlay

What to expect from Skills Training UK

  • Energising and well-structured lessons, in small groups.
  • Individual support and mentoring to help you achieve your goals.
  • Access to our virtual learning environment for on-demand videos and materials to reinforce learning.
  • Extra support with English and Maths if you need it.

What does a learner need to do?

  • Attend regular classes either in-person or online.
  • Allow time for project work and study each week.
  • Talk to your training for support and guidance if you need more support.
  • Bring a positive attitude to class and any work experience to make sure you get the most from the opportunity.

Course content

The course has four units you will need to complete for your qualification:

  • Marketing in Business

Develop your knowledge and understanding of marketing tools and techniques and how to employ the ‘seven Ps’ – product, place, price, promotion, physical evidence, people and process.  You’ll also learn about marketing in a business context, branding, regulations which apply to advertising and marketing and how to segment your target market.

  • Research the Marketing of a Product of Service

Uncover the tools and techniques of successful marketing for products and services. Plan and carry out research, analyse your data and present back.

  • Create Digital Marketing Campaigns

Explore which channels are right for which activities and audiences. Get practical skills in developing personas and designing digital communications for a products or service. Learn how to optimise adverts and review their effectiveness.

  • Plan and Present a Marketing Campaign

In this unit learners will plan and present a marketing campaign aimed at a specific target market.

Eligibility

No prior knowledge, understanding, skills or qualifications are required before learners register for this qualification.

Qualifications

Level 2 BTEC Technical Certificate in Marketing.

Assessment

Unit one: Marketing in Business contributes to 25% of the course total learning hours and is assessed via an online test which allows learners to apply their knowledge to several work-related contexts. Two units are assessed internally using assignments and, finally, the unit ‘Plan and Present a Marketing Campaign’ requires learners to plan, create and present their own campaign.

My tutor was absolutely amazing and really motivated me to complete the course. He was very supportive. I can’t thank you enough!

Preet Uppal, BTEC learner, Walsall

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